Westminster City Council resident Ayesha, single mum of 3, had a business plan and encouraging pilot sales. Linkit provided practical help to get her trading, developing her brand to say ‘fresh to order every day’, picturing her pride in her food, raising investment finance for professional catering equipment, printed menus and online presence. Now she is part of the fast-growing, ‘street food’ scene in London with a permanent pitch in Church Street market, selling her delicious, South Indian cuisine.
it’s easier said than done.
A business plan says what you want to do but it doesn’t tell you how to do it.
It doesn’t tell you how to: make a typeface talk; take a picture not a photo; write a strapline that says it all; build a B2B, B2C, C2C or B2G brand; promote through ads, press and PR; create an online presence; generate a social media following; reach the target marketprice for retail, wholesale, export; sell, sell, sell; get paid
Dolphin Living Housing Association resident and Linkit client Mohamad now has a shop on Queensway.
it's what sets Linkit apart.
It takes years to become qualified to do these things, years more to gain real-world experience.
Linkit is highly unusual, not only exceptionally well-qualified but also abundant practical experience, from start-ups to multi-nationals, in the commercial world and the Third sector, with achievements recognised in awards and accreditations.
The practical help Linkit provides works, tried and tested and taken up by management schools, advertising agencies and investment institutions of international renown.
Dolphin Living Housing Association resident and Linkit client Cleo now works with Nuffield Health.
it's the only option.
Linkit knows people struggle, some to start their own business, others just to find work: single parents; BAME communities; mentally and physically disabled; for them self-employment is the only option.
Linkit understands these people and knows how to tailor its help for them so that they make the most of their business ideas.
Dolphin Living Housing Association resident and Linkit client Suraia now wholesales and retails in Westminster.
David McDermott - Marketing | Project Management
David became a Member of The Chartered Institute of Marketing in 1992 and was, subsequently, the Director of a Programme at Cranfield School of Management. For the last 20 years, he has conducted ground-breaking development programmes for the EU and pioneering projects for a number of British charities.
Kevin Davey - Social Media for Business | Press & PR
Kevin is an author and journalist and a successful bid writer and fundraiser, who has helped to secure £12 million equity and investment during 2013-15. He was made a Fellow of the Royal Society of Arts (FRSA) in 2012 for innovation with disability-led organisations and enterprise.
Ian Potter - Brand Development | Advertising | Copywriting
For over 20 years, Ian has launched and promoted international brands from leading advertising agencies in the UK and around the world and is a multi-award winner. Throughout this time, he has always supported the Third sector with highly innovative campaigns celebrating the lives of those who have been helped: Christian Aid, Project Angel Food, AIDS, Centrepoint.
for more information contact; David McDermott. firstname.lastname@example.org. Phone 07702 022 810